Optician coverage reflects what the readers are asking for

Optician is always keen to find out what its readers want and increasingly that is general information on how to run a business, interacting with the people around them and managing their career.

This might lead to editorial coverage on succession planning, retirement, marketing,understanding customers, differentiation, reviews of products understanding the currenteconomic situation, comment and opinion from the profession, the list goes on.

It struck me in last week’s issue, June 26, just how many of these topics were covered and just how much useful information is available for those in the optical profession. The pinnacle of this has to be the coverage of Alcon’s Give It a Go campaign. This involves a company identifying a profit opportunity for practices, producing a mechanism to engage with them, providing the materials and training for that to be implemented in practices and then paying for the whole project and the products the end customer receives.