Chris Bennett: New Optician website will enhance the reader experience

Optician has had a website since before the Millennium but the latest incarnation of www.opticianonline.net is well worth checking out.

Without wishing to denigrate anything that went before, the new site is a massive leap forward in what it offers Optician's readers, right across the spectrum. As of this week, Optician's team of journalists will be uploading news and features each and every day. We know from our Twitter following that many of our readers are hungry for real-time news and we want to provide you with what you want. Continuing education and training has also been transformed. Optician is still the only mainstream provider of interactive,  distance learning CET. Our new website allows for exciting new approaches to CET through the use of different media, interaction and randomisation of questions. Editorial has also been transformed. The web allows hour-by-hour updating of stories, an increase in the volume of material we can publish and the opportunity to use video and picture galleries: compare the Luxottica feature in last week's issue to its online counterpart.