The run in to Optrafair London has been a long one but there are certain milestones that bring its proximity home. One such event is the arrival of the Optrafair London bags into the Optician office.
It may seem like an innocuous event but there is so much about an exhibition that is discussed and planned but you have no idea what it is going to be like until it actually happens. Publishing is so much more tangible with a website or magazine showing the results off on a daily or weekly basis.
This year's Optician Awards have also taken on a different feel combined as they are with the Optrafair weekend. The middle of April is going to be a busy time.
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