Raise your glasses for the Olympics?

It's been a tough summer of sport. The Olympics has emptied London, and the shops, and Cavendish failed to get the expected gold. While other sporting stars on the water have eased our medal drought ( and Wiggo and Sir Chris) the shops, and optical practices, have been feeling the pinch. Lets hope some of the innovative style on display at the games will ge tpeople thinking.

The difficultly eyewear companies have had promoting themselves was highlighted by another sporting star.                                                                

Lizzie Armitstead lost her lucky Oakleys on the way to winning silver in the women's road race.