Ron Arad to launch Pq Eyewear collection at Silmo

Renowned architect and designer Ron Arad will launch his first frame collection at the Silmo exhibition in Paris this month in collaboration with Pq Eyewear.

'I felt there was something missing in the eyewear world. Many brands just focus on retro styles and don't develop anything exciting, so I thought it was a great opportunity to design something new,' said Arad on the design concept.

The collaboration has spawned three collections the A-Frame, Corbs and Silicon. The construction of the A-Frame product line facilitates an adjustable nose bridge for best fit. Pictured is the Coil frame, a futuristic design in dark silver with contrasting red piping.