Scary eye recognition

It's good to see recognition of a public health campaign, as is the case with the American Academy of Ophthalmology's 'Want Scary Eyes? The Dangers of Decorative Contact Lenses' receiving a Gold-Level Bulldog Award. It was chosen as the Best Not-for-Profit/Association/Government Campaign in awards judged by journalists, bloggers and PR critics: http://finance.yahoo.com/news/american-academy-ophthalmologys-efforts-warn-183200560.html;_ylt=A2KJ2UZw3ndR_yMAgFrQtDMD The campaign, including viral videos and an audio release, featured the case of Laura Butler who received a corneal scar and damaged vision after wearing over-the-counter contact lenses for just 10 hours. The end result of the efforts of the Academy's PR team was that the campaign received 1,500 news stories (including coverage over here in the Daily Mail http://www.dailymail.co.uk/health/article-2049170/Halloween-2011-Decorative-contact-lenses-damaged-vision.html) and more than 20,000 views of the videos, with an incredible total of 315 million media impressions - job well done. Not happy to rest on its laurels, the Academy is continuing to raise awareness of the need for proper fitting of contact lenses and a valid prescription.