Excitement is mounting here at Optician as the team braces itself for the most important fixture on the optical calender.
As the Optician stand takes shape at the Birmingham NEC, the news desk is preparing to cover the latest news and information from the show.
This will include feedback from visitors, messages from exhibitors, viewpoints from a vibrant seminar programme.
Our journalists will be deliver individual frames, lens, contact lens and technology coverage through news and features, helping the readership follow latest trends whether they are attending Optrafair or having to look after the practice.
Meanwhile, the Optician Awards are also being held on the Saturday night of this weekend's activities, demanding a swift change into the dinner suit at the Birmingham Metropole.
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