Simon Jones: Mum’s the word

Hats off to the Association of British Dispensing Opticians (ABDO) and the Optical Suppliers Association (OSA) for the decision to partner with Mumsnet to research parents’ awareness of children’s eye health. 

While the data highlighted knowledge gaps and attitudes towards costs that they probably already knew existed, the numbers lay bare the full extent of problems. It’s now time to fix them, by targeting the right people. 

Everyone knows optometrists and dispensing opticians are in the best position to educate, but the research shows many parents aren’t walking through their doors with their children, either for eye exams or when there’s an emergency.