Simon Jones: Shout about it

As I, along with some of Optician’s staff, combed a section of Brighton beach searching out plastic and litter in the driving wind and rain the evening before the Eyes on Sustainability (EOS) conference at the i360 observation tower, something funny happened. I wouldn’t want to speak on behalf of the other people on the beach that night, but I had the distinct feeling that I was part of something bigger. The camaraderie among the 15 or so brave (and wet) litter pickers represented a significant attitudinal shift among people at the coalface of optics and high street optometry towards sustainability within the industry. A huge thank you to Waterhaul and Net Zero Optics for organising the beach clean.