Simon Jones: Sorry seems to be the hardest word

There can’t be many people that get excited by the publication of the Optical Consumer Complaints Service (OCCS) annual report, but I’m one of them.  

The reason for this rather misplaced excitement is that the report is one of the rare occasions when the sector receives real data and feedback from outside of its little bubble from the people whose opinions really matter. 

A full look at the details of the report will appear in next week’s edition, but it’s clear from the data that the cost of living crisis is having an impact on consumer behaviour and buying behaviours.