Technology can be infuriating but it can also be a great liberator. Optician has recently designed a whole new suite of landing pages for its website and alongside the usual ones there are a few surprises.
The pages we have readied for launch includes those for contact lenses, dispensing optician, fashion etc. Where the web has really come into its own is allowing us to create new areas for people who don't get such a big crack of the whip when it comes to media coverage.
In the past Optician has carried supplements for optical technicians, optical assistants, commercial people students and a range of others.
Some of the areas being developed are for people with job titles such as optical technician or optical assistant and, over time, we hope to build areas that they feel are their own.
