We are now three issues into the new, redesign and the feedback is very positive. Alongside the redesign Optician has benefited from 12 more clinical pages, heavier paper and , of course, the fresh look.
When Optician interviewed those in the profession and industry, surveyed its readership and hosted reader panels some clear things came to light. Wheat the professions, and the industry wanted, were very much in line with what Optician was already providing but the readers just didn't know it.
What has struck me most about the feedback that has come back from readers and advertisers is the power in the change of the look and design of Optician. It's clear that the design of something is always going to have the greatest, and immediate, impact because that is what you see first. But this has been translated on and through to the content.
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