Verum writes: Expect a downturn in pre-election sales

It would not be the beginning of the New Year, if we did not take a few moments to reflect on what has gone over the last year, what the New Year is likely to hold and the opportunities that may present.  On the whole I suspect the optical world can look back at 2014 as a good year.  While the economy generally was picking up, post-recession, this had a knock on effect on public confidence and hence propensity to purchase spectacles, resulting in increased sales for practices. However there is still also the long-term issue of a fundamental lack of trust in optical practices, as most of the public see us as sellers of spectacles rather than healthcare professionals.