View from the AOP: How can we get people to take better care of their eyes?

One question in particular crops up time and again in optics: why do people overlook their eye health? And, more importantly, what can we do about it?

Following feedback from AOP members we have been developing our range of resources to help promote optometry and eye health in the local community.

The billions of images and videos being uploaded and shared around the globe can be baffling. The challenge for us all – with any public-facing messages – is how to cut through the noise.

According to the Harvard Business Review, people remember only 20% of what they hear, 30% of what they see, but an incredible 70% of what they hear and see. With this in mind, we have developed two new videos to help raise awareness of eye health.