Viewpoint: Circularity in packaging

^{Eva Bussey}

In today’s world, where environmental concerns such as resource depletion, waste generation, and responsible sourcing are becoming increasingly important to consumers, the concept of packaging circularity is gaining momentum.

This innovative approach to packaging design and use promises to reduce the environmental footprint of consumer goods while fostering a more resource-efficient and economically sustainable future. But what exactly is packaging circularity, and how does it change the way we interact with everyday products?

Packaging circularity is rooted in the concept of a circular economy, a system designed to minimise waste and maximise the use of resources. Unlike the traditional linear economy, which operates on a ‘take-make-dispose’ model, where products are made from raw materials, used, often only once, and then discarded, a circular economy aims to keep products and materials in use for as long as possible.