Part of my job that I really enjoy is taking care of our social media. I didn’t always like it, though. Learning to establish a professional online presence at the same time as working hard to run my new practice (and not go bankrupt in the process) was a lot of hard work and if I could have paid someone to do the social media for me, I genuinely would have.
In the early years, my efforts in maintaining that social media presence often felt like a lot of extra work for no monetary benefit and on a very good month we only reached about 300 people. Now I know that even reaching ‘only’ 300 people is actually great.
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