- By the 'world first' definition composed by Johnson & Johnson (Optician, December 1 2006, letter by Messrs Meyler and Ruston) it was not a 'world-first' when Neil Armstrong, on 20 July 1969, stepped onto the moon. According to them this historic landing would be little more than some media publicity and a 'world-first' would only occur when moon-trips are commercially available to the public via a 'product launch'. All achievements prior to that don't really countsurely a very selective view of the world?
J&J advertising describes 1-day Acuvue as 'the world's first contact lens designed to be worn for a day, then thrown away'. This is not true. J&J's June 1993 Las Vegas launch was little better than old-wine in new bottles even if they were filled on 'dedicated production lines'.
Register now to continue reading
Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.
Register
Already have an account? Sign in here