Workplace Guide: Finding the right partners

Mike Hale: How does the Iolla joint venture partnership (JVP) model work?  

Brian McGuire: The Iolla JVP model is designed for entrepreneurs looking to join our growing success and bring the Iolla brand to new areas of the UK. Essentially, it’s a partnership where Iolla and the local partner create an outlet for customers to purchase within a new region. Iolla will offer extensive support, including training, marketing, and operational guidance. Your role involves leading and managing the business locally, with Iolla backing you up every step of the way. Funding can come from personal investment, bank loans, or leasing.