Independent lens company DeepCove Optical has appointed Jack Carter as its new business development manager, who will be ‘assisting customers in their long-term objectives to differentiate themselves and manage everyday challenges.’

Carter previously worked with Optimum Rx Lens Specialists for seven years and joined DeepCove with expertise from experience within the professional lab network and independent optician community.

Roland Allen, managing director at DeepCove, said: ‘We believe Jack will be a great addition to the team as he shares the same passion and desire to support independent opticians.’