Essilor offers take two

Essilor Ltd has launched its 2022 Take Two promotion for independent optical practices, which included all branded lenses such as Stellest, Eyezen Kids, Varilux and Transitions.

A digital advertising campaign to promote the offer and direct patients to practices for an eye examination has also been created.

Tim Precious, managing director at Essilor Ltd said: ‘This year’s Take Two promotion will support our independent business partners and increase their online visibility, footfall and sales over the year. It will allow independents to challenge competition on the high street from national chains with similar multi-pair offers.’

Essilor said the promotion has been simplified to offer a net priced second pair of lenses, which included all elements of the lens including Transitions, Xperio and personalisation measurements.