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Love is in the air

#LoveYourEyes campaign announced ahead of IAPB World Sight Day

Encouraging the public to #LoveYourEyes will again be the theme for the International Agency for the Prevention of Blindness’ (IAPB) activities when marking World Sight Day on October 13, 2022.

The campaign will encourage individuals to take care of their own eye health and draw attention to over a billion people worldwide living with vision loss without access to eye care services.

Commenting on the announcement, Peter Holland, CEO of IAPB said: ‘The success of last year’s World Sight Day and the Love Your Eyes campaign was unparalleled and showed the true power of what can be achieved when the sector comes together.’

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