Essilor has launched a campaign designed to direct patients to independent optical practices as part of its Take Two multi-pair lens promotion.

Launched on October 11 for eight weeks, the Ultimate Sharp Vision campaign promoted Essilor’s practice finder and encouraged patients to book an eye test.

Essilor highlighted its Varilux and Transitions brands on digital platforms, such as Facebook, Instagram and display advertising.

Tim Precious, managing director at Essilor Ltd, said: ‘Our drive to store campaign is expected to be viewed over 51 million times across the digital channels with messaging that will influence and incentivise consumers, encouraging them to think about their eyes, book an optical appointment and take up the multi-pair lens promotion with our independent business partners.’