Sailing partnership in sight
Author: Andrew McClean
Maui Jim has become the official eyewear supplier of the SailGP event, which involved eight national teams competing in a series of races for a $1m prize.
The company said the partnership give it a profile within the international sailing community at the highest level.
Martijn Van Eerde, senior marketing director at Maui Jim, said: ‘As a result of the partnership, Maui Jim will not only expand its reach to an engaged global audience of sailing enthusiasts but will also offer its sunglasses for purchase on SailGP.com and at SailGP’s global events for fans looking to experience more colour, clarity, and detail.’