De Rigo UK has announced a digital advertising campaign for its Police x Lewis Hamilton frame collection.

The frame company explained that the campaign would run across the YouTube channels and official websites of the BBC and Top Gear in an attempt to target a British male consumer audience.

Preview images shared by De Rigo showed pre-video YouTube adverts and campaign image website banners that showcased the brand’s frame collection via lifestyle images.

Frames from the collection showcased Hamilton’s recognisable panther logo alongside a modern, masculine design.