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100% Optical: Colourful collections

In the first report on the ophthalmic lens sector at 100% Optical, Mike Hale outlines some of the major product launches
Energising Orange from Hoya’s Sensity Colours range

The UK’s leading optical trade show returned to the London Excel on March 1-3 and included several product launches within the ophthalmic lens sector.  

Hoya presented two new products at the show: Sensity Colours, a new range within the Sensity lens family of photochromics that will be launched in the UK during April, and VisuPro, a pair of pre-presbyopic lenses that are expected to reach the UK market in the latter half of 2025.  

‘The Sensity Colours range consists of six high fashion-friendly tints, which darken to a sunglass state when activated thanks to an applied grey layer,’ said Dale Hughes, head of marketing at Hoya Lens UK. ‘The shades are really aiming to be more of a fashion item rather than just a functional photochromic product.’  

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