The UK’s leading optical trade show returned to the London Excel on March 1-3 and included several product launches within the ophthalmic lens sector.
Hoya presented two new products at the show: Sensity Colours, a new range within the Sensity lens family of photochromics that will be launched in the UK during April, and VisuPro, a pair of pre-presbyopic lenses that are expected to reach the UK market in the latter half of 2025.
‘The Sensity Colours range consists of six high fashion-friendly tints, which darken to a sunglass state when activated thanks to an applied grey layer,’ said Dale Hughes, head of marketing at Hoya Lens UK. ‘The shades are really aiming to be more of a fashion item rather than just a functional photochromic product.’
Register now to continue reading
Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.
Register
Already have an account? Sign in here
