100% Optical: Over and out

Seiko launched its Sensity Fast photochromic at 100% Optical but commercial director, Jonathan Cohen, was equally keen to discuss the company’s recent investment of £3.5m in UK production and training facilities.  

‘The fact that we started local production in Wrexham is easily the most important thing for us to share with people at the show,’ said Cohen. ‘The rationale behind that, first and foremost, is because at Seiko we are genuinely prioritising the independent sector and, within that, the top tier of practices. The patients of those kind of practices have elevated expectations in terms of product and service quality.