100% Optical: Fully in the frame

With a sea of new styles and designs bursting from every tradeshow booth, it is always exciting to find pieces that shine a little brighter than the rest. This report highlights a few such gems; brands and designs that caught our attention at 100% Optical and are paving the way for 2023.


What a delight to stumble across the House of Spectacles at the Excel, the brainchild of Natalie Edwards and Matthew Lambert. The duo own a workshop in East London where they have been making and designing bespoke frames since 2016. Their mission; to reinvigorate UK eyewear manufacturing, handmake and sell beautiful frames, as well as training people in this forgotten craft. The company’s made-to-measure service is brilliant, as we know, one size does not fit all, and its template system was devised to create a handmade, bespoke service for is clients and opticians. With 28 different size templates to choose from, which cover width and bridge, beautiful colour options and endless shape templates, the result means a supply of incredible eyewear to service even the most challenging of faces, and with that comes no returns and no dead stock.

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