High street optical retailers are missing the opportunity to gain more patients by not joining in with the Road Safety Week campaign.
According to the Optical Confederation, many in the sector are not reaching the public with the message that drivers need a full vision assessment before taking the wheel.
Road Safety Week 2015, held late last month, attracted sponsorship and endorsement from Vision Express and Specsavers, but Optical Confederation chair Chris Hunt was concerned for the sector at large and called for stronger messaging next year.
He said: ‘If any single group of clinicians knows about the importance of having properly assessed vision as a pre-requisite for driving on our roads, it has to be community opticians. Yet, as a sector, we are not getting this across to the public and seem to be missing out on the major road safety events which could help us do that.’
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