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Caffeine-fuelled in Milan

Exhibitions
Mido's mixture of fashion, chaos and excitement makes it more authentic than your average exhibition. Joe Ayling reports on his two days in Milan and the highlights of the show

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Waiting half an hour at Malpenza Airport for a shuttle bus to the hotel offers immediate acclimatisation to transport and weather in the city, which is a noticeable few degrees warmer than the bitter homeland.

Following the delay, though, the coach speedily sets off into central Milan. Feeling belted-up is going to be a rarity at Mido, which had 1,000 exhibitors and 43,000 visitors from March 2-4.

First morning

Rarely can arriving for the first morning of a trade fair be described as a breath of fresh air. But the open air walkways at Fieramilano heighten the senses on a cool Saturday morning. On arrival Optician checks in at the press office for an espresso and shovels up piles of press releases and show guides.

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