Calling all practices

Visiting an optical practice is about so much more than visual acuity.

Patients are increasingly aware of the dangers of UV light, glare and nutrition and practitioners are ideally placed to give patients the advice they need to make the right eyewear choices.

Entries in this category are welcomed from practices that have gone beyond the eye exam to engage patients in wider issues concerning health.

The panel will be interested to see how eye health issues have been communicated and how such initiatives have translated into practical eyewear solutions. Educational, marketing and sales literature should be included in the entry along with testimonials.

The panel of judges will be looking for clear educational and business objectives, goals, and success criteria. Testimonials from customers, local groups and other opinion formers might form good supporting evidence. The panel will look at creativity, relevance, impact and delivery. Evidence of how successful the campaign was and the measurement process used would also be welcome.

What the sponsor says

Most people take their eyes for granted and visit the optician simply to get their eyes tested for acuity. However, with health issues dominating news headlines it is increasingly important that eye care professionals provide the best possible eye health advice to their patients and Transitions wants to help that process.

From the dangers of UV light to the impact of nutrition there is a need to communicate a range of solutions and translate these into correct eye care, and eyewear, choices.

The Healthy Sight Practice Award, sponsored by Transitions Optical, seeks to publicly recognise and applaud practitioners who can show they go beyond a simple eye examination and provide their patients with practical advice and tips to help minimise their risk of developing common eye conditions.

Transitions Optical’s UK business manager, Luca Conte, said: ‘Sponsoring this category for the second year was an easy decision as we wanted to continue to promote not just the importance of eye health but recognise the efforts eye care professionals make in communicating it to their patients. We were really impressed with the number and quality of entries last year and hope this year will be even better.’

Transitions Optical is the leading global provider of variable tint lenses, which automatically adjust to the level of UV. Transitions lenses help protect wearers’ eye health by blocking 100 per cent of UV rays.

They also optimise visual quality by improving contrast and enhancing comfort by reducing glare. This commitment to eye health and state of the art technology has put Transitions firmly at the forefront of the industry in promoting healthy sight.