Sight Care's annual conference has carved out a niche as a business event for the whole practice team. Chris Bennett visited the Birmingham Hilton Metropole to find out more
One of the first things that strikes you as you push your way into the crowded exhibition room is that this conference is for the whole of the practice team. Approaching 600 clinicians, dispensing opticians, retail staff and industry folk rub shoulders in the same room and they all share the same reason for being there - to build and secure their businesses.
The exhibition was well supported by sponsoring companies and extra long coffee and lunch breaks had been built into the day to allow them to promote their wares.
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