Chrome of luxury

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In an outlet that sells Chrome Hearts' jewellery, clothing and leather goods it was perhaps surprising to hear that the top selling product is actually the brand's sunglasses, especially those priced around the £800 mark. If this seems expensive, international marketing executive for Chrome Hearts Eyewear Europe, Coralie Sancois, points out the high-end materials used in the manufacture of the Japanese-made pieces, with Zeiss lenses in the sunglasses. 'You need to understand what the frame is made from and that the decor is in sterling silver and gold plating, with some models incorporating six decors. Hand-stitched Italian leather is used with a number of designs, while others have seven layers of exotic wood in the temples. This makes it expensive and special.'