Create a picture perfect optical social profile

Nicola Read offers advice on harnessing the power of visual content on social media accounts

Social media posts with images produce a 650% higher engagement than text-only posts. Yes, 650%. This is one of the reasons we never publish a post without an image to our client’s accounts.

The big questions you may have are, ‘Where do these images come from?’ ‘What What type of picture should you use?’ and ‘Is an image taken with your camera phone good enough?’ 

First things first, think about your own use of social media; you are scrolling along while half-watching television, what is it that makes you stop? It is unlikely to be the text as you will not have had a chance to read it, there is every chance it is the image.

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