Social media steps for success for opticians

In the first part of a new series on social media, Nicola Read outlines how optical practices can flourish on Facebook

Navigating social media for your business can be confusing. There is an abundance of opinions on which platforms matter. However, for optical practices, I have you covered with our tried-and-tested tips. 

I do not believe you need to have a presence on all social media platforms. Firstly, it is way too time-consuming for you and, secondly, you must prioritise where your ideal clients are hanging out and meet them there. It also really helps if it is a platform you enjoy using too. 

So, with that being said, Facebook is the number one place to be for a business like yours that needs to flourish in a community and is location specific. Facebook is a platform with many ways to share content and many groups are set up for local towns and villages. These groups are almost always engaged and bustling with people eager to recommend businesses they love.  

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