Social media: See the vision

Nicola Read rounds up her top advice for getting the most out of social media

We are surrounded by screens and pixels, but opticians are finding a different kind of lens to focus on to support their business: social media. Over the past six months, we have covered a range of ideas and opportunities for you to embrace social media and make it work for your practice. Here’s a round-up.


Visuals really do speak louder than words. You are quite literally dealing with a visually driven industry and what better way to showcase your eyewear collection than through stunning images?

High-quality, eye-catching photos not only display your frames but also have the potential to help customers see you, your team, your practice and your capabilities.

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