Diana by Ahlem
As we know, fashion trends are readily reactive to the economic and political landscape they present in. With that in mind, it is understandable that fashion designers have played it safe of late.
A muted colour palette, usually reserved for autumn, reigned supreme during the spring/summer 2024 (SS24) shows, along with a heavy dose of black and white. These hushed colours are perfectly aligned for the ‘discreet chic’ trend that shows no sign of slowing down in terms of popularity.
Brands such as Brandon Maxwell, Proenza Schouler and Tibi presented wardrobe staples such as denim, trouser suits and trench coats that provide that luxurious minimalist look so many are trying to replicate, and it can be seen heavily reflected in the eyewear industry too.