Keys to successful practice management 4

Marketing your optical practice effectively is essential if you are to attract new patients, keep existing ones happy and maintain a distinct point of difference that makes your practice more attractive for the type of patients you want.  

The UK optical market may seem mature, with well-established multiples, regional groups, independents and online channels offering their own brand of eye care to match the needs of their patients and customers.  

However, change is never far away and sitting back with the presumption that what has worked before will continue to work is a dangerous strategy. For this reason alone, independent optical practices need to adopt comprehensive and innovative marketing strategies to thrive.