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Keys to successful practice management 5

David Samuel outlines how effective communication is a cornerstone of good optometric practise

Effective communication in optical practice is essential whether between staff and patient or between members of the practice team. It is not possible to cover such a vast topic as communication in one article and so this article is in two parts. In this first part, we will look at an example of a simplistic scenario, where poor communication leads to an upset patient and a lot of unnecessary stress.

In part two, we will look at some of the aspects to consider when building an effective communication system that will work in your practice. I trust after reading this, it will encourage you to look into the art of effective communication in more depth and, as ever, I would be happy to discuss this with you.

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