Almost all optometry practices are reliant firstly on the revenue generated from the sales of spectacles, closely followed by contact lenses. However, there is little clinical research into the effect of patient communication within optometry practices. Morgan and Efron1 evaluated the impact of a proactive approach to contact lens fitting and showed that practitioner-led discussion on contact lenses resulted in an increase in new fits. It is therefore somewhat surprising the relationship between the consultation and the number and value of spectacle dispenses is yet to be evaluated.
Effective communication skills are considered an essential part of the clinician/patient relationship. Both the College of Optometrists and the General Optical Council emphasize the importance of patient communication in their respective Guidelines and Standards of Practice for Optometrists and Dispensing Opticians.2,3
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