To stay in business your practice needs to sell spectacles and contact lenses. The cost of being on the high street, staff salaries, buying equipment and training are not covered by the cost of the NHS sight tests we carry out.
To survive we need to make sure that as many changed prescriptions are kept in house for dispensing. The key to achieving this is our customer care, product range and our product knowledge.
Good communication skills, a friendly, caring and approachable attitude. People buy off people.
Being able to show empathy and being resilient are essential. Understanding when a patient is upset and needs handling with care. An optical advisor not allowing themselves to get upset if a patient is a little short with us in practice, we do not know what is going on in their life, so must not take this personally.
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