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Optician Awards 2015: Independent Practice of the Year

The success of this year’s winning practice is all about customer experience, local engagement and cutting edge technology, as Optician reports

‘Meet Lizzie. She’s 73, has bright purple hair and turquoise spectacles to match. Lizzie lives on her own 10 doors from our practice. On paper Lizzie is a long way from being our most profitable client. She’s bought one pair of spectacles in 10 years (the turquoise ones) and haggled hard for them.’

That’s how Kent optometrist Alistair Buchanan began his entry in the quest to become Independent Practice of the Year in the 2015 Optician Awards.

And it worked. Here’s what the judges had to say about Buchanan Optometrists: ‘Patients don’t just like this practice. They love it. Buchanan’s entry shows how it connects with the community and demonstrates a real emotional attachment that brings people in.’

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