Optrafair: A forecast for practice success

Essilor debuted a new trade show stand at Optrafair, which was designed to resemble an optical practice in terms of layout with different areas for the various elements of the business.

‘We have an area that could be a testing room area with all our optometry equipment, another for our edging machines, a dispensing area with our measuring devices and finally a lens section with all our products,’ comments Jonathan Cohen, marketing manager at Essilor.

Additional attractions on the stand included the opportunity for attendees to be filmed presenting a weather forecast (a tie-in with the Crizal UV sponsorship of ITV Weather) and a car is being offered in a prize draw for consumers who ask independent practices about Transitions adaptive lenses.