Overnight success

No7 Contact Lenses EyeDream

According to No7 Contact Lenses, EyeDream is the UK’s leading orthokeratology brand. Launched in 2004, it now boasts over 30,000 wearers and over 350 certified EyeDream centres. To achieve this success, No7 has focused on the fundamental principles of product quality, education and support. In 15 years, No7 has hosted over 150, CET accredited EyeDream workshops. Driven by Katie Harrop, No7’s professional services director and orthokeratology opinion leader, these events have opened up opportunities in orthokeratology and myopia control to over 2000 eye care professionals (ECPs) and their patients.

To support existing EyeDream practices, No7 has a four-strong technical support team. Technical director, Kevin Taylor and his team boast a combined experience in specialist contact lenses of over 80 years. For patient fitting, EyeDream exclusively uses topographical data, managed through its proprietary desktop app. The software is a collaboration tool designed to make the fitting process more efficient. This enhances the patient/practitioner experience and, importantly, improves the level of successful outcomes.