Delegates at the annual European Sunglass Association conference were presented with the latest research into sunwear markets, including discussion of trends and consumer buying behaviour. Alex Thomas reports from this year's venue in Barcelona
Situated half a kilometre up the scorching slopes of Tibidabo mountain and with a view over Barcelona, La Florida hotel seemed the ideal venue for the annual European Sunglass Association (ESA) conference. Attendees sporting varied examples of sunwear gazed down from the hotel's terrace into a blaze of colour reflecting up from the city as its mirrored high-rises and the Mediterranean behind them caught the sun.
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