Sunglass safety promoted on film

The European Sunglass Association launched a consumer film on the need for quality sunglasses at its two-day Yearly Conference in Vienna earlier this month.

The meeting was attended by members from across the world, who were welcomed by president Rod Lane who said one of the major goals of the ESA was to support growth of quality sunglasses by increasing the awareness of consumers for UV protection of their eyes.

Recent research showed that 40 per cent of Europeans do not wear sunglasses and, while there is growth of volume in the market, consumers needed education on wearing good quality sunglasses.