The European Sunglass Association and the Sunglass Association of America will host the 12th Annual International Sunglass Industry Dinner on May 6 at the Mido show in Milan.
The dinner attracts more than 150 key players in the sunglass industry, with information on technical, commercial and fashion topics, including a presentation of summer trends for 2007.
During the show, the ESA will introduce its latest communications tools, the Sunglass Instructor brochure and the ESA film.
The brochure covers eye health and UV radiation, with information on lens types, parameters for good-quality sunglasses and how to sell a better sunglass.
The 'Protect your eyes' film is an educational video on sunlight, health and protection, with the final version on show at the yearly conference in June.
To reserve a place at the Mido dinner, contact office@esa-sunglasses.com or log onto www.esa-sunglasses.com
Register now to continue reading
Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.
Register
Already have an account? Sign in here