Silhouette’s vision is taking shape

Austrian frame manufacturer Silhouette is taking a bold step to move into lens production. Will the gamble pay off in such a busy market? Jo Gallacher reports

Merging the production of lenses and frames seems like the current fashion trend for spring/summer 2017. The latest company to follow suit is Austrian frame manufacturer Silhouette which has just launched its Vision Sensation programme, a brand initiative which will see the production of its first range of optical lenses.

The Silhouette Vision Sensation programme aims to create high quality lenses while reducing the handling costs and inevitable breakage risks that come with having a different frame and lens manufacturer. Silhouette hopes forming a single source supplier will streamline and simplify the ordering process, and has promised a highly competitive 96-hour delivery service throughout Europe.

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