Why stocking children's frames in practice is key to the future

The Fleye Kids spectacles collection was launched two years ago with the aim of spreading high-end frame design to children. The Danish designer says continued demand and growth in sales over the period reveal that parents ‘increasingly prioritise quality for their children’.

The latest ranges are indicative of Fleye style boasting purple and green coloured frames and pink and yellow temple tips with beta-titanium nose-pad wire with choice of pads for a ‘snug fit’.

Communications director Simon Christian-Larsen says: ‘From the very beginning it was a big success. We regularly update the collection with new styles and it continues to sell really well.’