100% Optical Preview 2: Debuts

With the sustainability movement in eyewear gathering momentum, Continental Eyewear will present the latest Cameo Sustain collection at the London event. The 13-strong collection is made from recycled plastic bottles and encompasses styles for both men and women in smoky, frosty and milky effect colours to represent environmental components such as sea glass and washed-up plastic. Each frame uses approximately four bottles, and the company estimates that over 15,500 bottles have been used to make the collection.

But the principles behind Cameo Sustain go deeper than just the frame. Packaging protection is made from a biodegradable polymer that breaks down naturally into carbon dioxide and biomass. In addition, biodegradable dummy lenses help tackle the 4,000 tons of clear lens waste generated by the eyewear industry every year.