A Precious sighting for Dublin practice

Marchon has launched a month-long campaign to support Nautica eyewear by placing advertisements featuring the brand on the side of 739 buses across the UK. The campaign, which began last week, is focusing on Nautica's 2000 sunwear range, and aims to increase awareness of the brand which, the company states, combines functional frames, technical excellence and great looks. The campaign takes in bus services across the country with routes running past practices stocking Nautica sunwear and ophthalmic frames. Andy Skitmore of Marchon UK commented, 'We are sure that this campaign will prove very successful and are looking ahead to increased sales as people learn more about this relatively new brand.' - The company is also continuing its push on Flexon frames following the recent Sky television advertising campaign. This time Marchon is concentrating on children with redesigned Flexon Kids point of sale material. The countercards feature the strapline 'Go with the motion' and two new visuals. The point of sale was redesigned to reinforce the flexible properties of the frames, made from a titanium-based alloy, and the benefits they can offer children, said Mr Skitmore. 'The new visuals depict kids having fun, which we are sure will appeal to parents and children alike, thereby generating further interest in the range,' he added.